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Sandy Snail is one laid-back bug, with a curious grin and bright saffron fur. Looking sunny-swell with a swirly brown shell,...

If I Were a Lamb' is a leaping, springing, joyful ride through the imagination. Little lamb fans can picture being a lamb with this fun an...

Every day can be Valentine's with Amuseable Heart Bag! This huggable heart has soft scarlet fur and plenty of room to ...

Albert Jack Russell is a happy pup in soft cream fur with black and brown patches. With perky ears and a waggly tail, Albert l...

When the rain stops, step outside in style! Amuseable Rainbow Bag takes very good care of any gold, with a sturdy zipp...

A goal scoring triumph of a gift for any football fan! Amuseable Sports Soccer is a stylish monochrome character created ...

Ready and roaring for a weekend's camping, Backpack Dino is keen to get stomping! This scamp has tussly sage-green fur, soft baby tee...

Deary me! Rock-a-Bye Kitten just can't stay awake! Time to hop into that cosy oatmeal basket, with chunky rumples and a soft suedey l...

If you lift Napping Nipper Cat up, be very careful not to wake them! This gentle kitten has cloudy-soft fur in soothing pebble grey, w...

Betty Corgi may not be royal but she's just as elegant as any pampered pooch. This genial sweetie has ginger fur with creamy splodges, cloud...

If you were a puppy for a day, would you chase rabbits or roll around in the garden? Would you have a squidgy nose or a silky one? So man...

Bashful Toffee Puppy is a golden retriever, but he’s still learning how to spell that! This supercute, soft little pup wants to be a guide dog...

If you like to plant flowers, Bashful Bee has a few requests! He loves lilac, honeysuckle and poppies - perfect for making heavenly honey! Thi...

Albee and the Big Seed is a bright, bold adventure in hardback! Curious Albee discovers a seed and plants it, only to grow an amazing flower...

Don’t worry, we got you covered. Your baby’s head will stay warm in our super soft and breathable top knot hat. Resize for your baby by adjusting t...

A dreamy sight in clotted-cream fur, Isadora Unicorn is enchanting. With a plume mane and tail, silky feather and a pin...

Freya Pony has a rich toffee coat with a silky blonde mane and tail. Standing tall and proud, this delightful pony has e...

Life as a pig is one big romp in the mud, as you'll find out in If I Were A Pig! Cute and pink with a curly cue tail, this board book i...

Caractacus Chameleon is one bold character, with big meringue eyes and a mesmerizing expression. This zany lizard has tiny arm...

Bashful Dino loves to read, and now the little ones can read along with him! Snuggle up to this sweet jurassic friend and explore this f...

This quirkly cute critter from Jellycat is perfect for an abundance of affection! Super soft to touch and weighed down with beans in it'...

A sturdy stomper with short squishy paws, Big Spottie T-Rex is simply rawrrrsome! Mossy green with a podgy tummy, stubby legs and a squidgy ...

The perfect newborn necessity!  Our classic knotted gown leaves plenty of room to secure a nice tie for any size newborn.  Made with our signature ...

This star-spangled show-stopper will have your little patriot shouting "Oooooh!" when he puts on our Fireworks Polo Romper! Perfect for baby boys, ...