Play - Pretend

Amuseables Mountain may be a landmark, but with earthy cord boots, they're not one to stay still! A sturdy peak with lush, mossy fur and a cap of c...

Don't underestimate Little Dragon – this bright spark is pretty fierce! With curly saffron fur, padded golden ears and horns, a weighted bottom and...

Wanderlust Puppy is a golden loafer with floppy ears, and a waggy tail. With weighted paws and a chunky muzzle with a chocolate nose, this pup is a...

Louie Lion is a glamorous fellow, with a silky mane, soft honey fur and a milk-white muzzle. Lovably lazy, this royal rascal has a long tassel tail...

Super-sweet in salad greens, Tully Turtle is a happy little hatchling! With zingy, flappy, squishable flippers and a bobbly mossy shell, this newbo...

Slow down, Cooper Doodle Dog! This ruffly, fleecy pup will sit still if you ask, but is likely to be up and away the moment your back is turned. He...

Introducing Amuseables Sun Musical Pull, a ray of sunshine to brighten any nursery! Gently pull on the cheery cream cloud and an original Jellycat ...

Loyal and loveable, Hector Fox Terrier's eager to set out exploring! Scruffly-sassy, this intrepid pal has keen twizzle ears and a perky wee tail. ...

Swoop on down to meet Forest Fauna Owl, as they welcome you to their tree-trunk apartment. Chunky and cordy in praline fur, with a caramel lining a...

Amuseabean Sheepdog is such a quirky pup! This chibi sweetie is full of beans, with silver-grey fur, a vanilla tum, floppy e...

From Naples to New York, everyone loves Amuseables Slice of Pizza! A wonderful wedge of yummy colors, this bold amico is a m...

Fluffy Crab is hopping out of the rockpool to wave hello with those soft squidgy claws! This snuggly beach scamp is so, so happy, with a sweet stit...

ummy Puppy is scruffy, golden and tiny enough to take everywhere! With floppy ears, a nougat muzzle, snuggly paws and a coco...

Sassy Sushi Hosomaki is squat, neat and super-cute. This cheery roll has fluffy white rice and a dark green nori wrap – all set off with a fetching...

Fluffy Turtle is baby-soft with a fuzzy pompom head. With a zesty lime shell, leafy flippers, clotted-cream tummy and the biggest stitch smile, thi...

Pretty Patisserie Tarte Au Citron is the perfect present for the Star Baker in your life. Zingy, stretchy and perfectly bake...

Cuddle up around Amuseables Campfire! This friendly blaze has a chunky tripod of huggable corduroy sticks, and a silky hairdo of ombre flames in vi...

Prefer sipping cocoa to zooming down the slopes? Slip on Amuseables Sports Ski Goggles. These padded goggles have cream suedette frames and dazzlin...

Isobel Chihuahua may have tiny legs, but this feisty pup can always keep up! Dreamily soft in honey fur, with bold vanilla patches, flared two-tone...

As mighty as his name, meet Zeus Great Dane! This leggy pup has blue-grey fur, standout brows and soft, floppy ears, with a huge black nose for sni...

Bashful Squirrel is so beautifully plump! With warm rusty fur, silky tuft ears, a clotted-cream muzzle and a cocoa suedette nose – not to mention t...

Amuseables Mushroom is a natural wonder! This forest scamp has a sturdy fur stalk and a plump red cap with cream embroidered...

Get into goth mode with Skelebat Jim! This Halloween bat has soft slate fur and stiffened fan wings stitched with delicate bon...