Play - Pretend

A classic gift to share love and joy with iconic Bashful Bunny. This cloud-soft bunny has cream fur, floppy ears and a pin...

Fabulous Fruit Banana is so laid-back, lounging in stretchy golden fur! With a dapper brown stalk, stitchy peel and a sple...

Why has Fuddlewuddle Lion got such gorgeous fudge fur? Is it a disguise for going to the beach? We think he tumbled into a...

A citrus sweetie made from soft, smooth fabric with embroidery spot detail, this Fabulous Fruit is a zesty character who c...

Enjoy one of your 5-a-day with the Vivacious Vegetable Pea! With a soft green velvety pod and a black stitch detail smile,...

Amuseable Chilli Pepper is the hottest name right now (and not just on the Scoville scale)! This crescent pepper has fie...

Freshen up your space with Amuseable Daisy! This trio of flowers have golden fur faces, suedette fold petals and deep gree...

Greens are good for you - this one brightens our day with a smile! Vivacious Vegetable Broccoli is a funky floret of bobbl...

The star of any barbecue bash, Amuseable Burger's dressed to impress! From top to bottom, this burger's rocking a brillian...

The bubbly Fabulous Fruit Cherry buddies are stretchy-soft and squidgy in scarlet! These twins share a stalk in cocoa brow...

Gorgeously textured with velvety craters, Amuseable Moon is full of fun! A midnight matey for bedtime hugs, this pearly-whit...

Amuseable Sun is here to brighten up the room! But there's no need for shades or sunblock – this chubby, cuddly bundle of ray...

Amuseable Sun is here to brighten up the room! But there's no need for shades or sunblock – this chubby, cuddly bundle of ray...

A treat for the eyes, Amuseable Doughnut is a burst of kooky sweetness! With soft golden dough, berry-pink icing, stitch r...

Enter the world of Amuseabean Unicorn, a kawaii legend unlike any other fable. With dumpling-soft charm, pink cordy hooves,...

Enter the world of Amuseabean Unicorn, a kawaii legend unlike any other fable. With dumpling-soft charm, pink cordy hooves,...

Backpack Elephant's ready for the hike! This tusky, fuzzy grey pack-yderm hasn't forgotten a single item, but needs to get...

Get your five-a-day in an adorable way with Amuseable Avocado! Green and soft, our veggie friend has a clever two-tone jacke...

Discover the enchanting world of Jellycat Etoile Mouse! This adorable plush toy captures the charm and elegance of a mouse, wi...

Little Tiger may be wee, but this cub is fierce with a mighty roar! (Well, more tumbly and growly.) With adorable tussly cho...

Bashful Monkey clutches to this silky soft soother, it's just too irresistible to let go of! The soother is rolled up tight ...

A sandy, dandy teddy, Bumbly Bear is simply scrummy. A ruffly, fluffy fellow with an extra-long snout for vintage style, h...

Lottie Bunny Ballet is having a rest after doing her very best barre routine! This dainty dancer has long leafy ears, a gent...

Bashful Dino is making history! Soft, not scaly, this mossy matey has chunky stomper-feet, a snuggly snout and fine squishy spines from head t...