Play - Pretend

Amuseable Sun is here to brighten up the room! But there's no need for shades or sunblock – this chubby, cuddly bundle of ray...

Amuseable Sun is here to brighten up the room! But there's no need for shades or sunblock – this chubby, cuddly bundle of ray...

A treat for the eyes, Amuseable Doughnut is a burst of kooky sweetness! With soft golden dough, berry-pink icing, stitch r...

Enter the world of Amuseabean Unicorn, a kawaii legend unlike any other fable. With dumpling-soft charm, pink cordy hooves,...

Enter the world of Amuseabean Unicorn, a kawaii legend unlike any other fable. With dumpling-soft charm, pink cordy hooves,...

Backpack Elephant's ready for the hike! This tusky, fuzzy grey pack-yderm hasn't forgotten a single item, but needs to get...

Get your five-a-day in an adorable way with Amuseable Avocado! Green and soft, our veggie friend has a clever two-tone jacke...

Discover the enchanting world of Jellycat Etoile Mouse! This adorable plush toy captures the charm and elegance of a mouse, wi...

Little Tiger may be wee, but this cub is fierce with a mighty roar! (Well, more tumbly and growly.) With adorable tussly cho...

Bashful Monkey clutches to this silky soft soother, it's just too irresistible to let go of! The soother is rolled up tight ...

A sandy, dandy teddy, Bumbly Bear is simply scrummy. A ruffly, fluffy fellow with an extra-long snout for vintage style, h...

Huddles Bunny is a delightful baby-and-parent combo in tousled, coffee cream fur. Is baby trying to wriggle away to fit in s...

It's bathtime for Huddles Duck – this little flapper can't wait to splash down but loves to be cared for and held. Lower tha...

Lottie Bunny Fairy is so excited to mark her garden debut! This flopsy-eared dancer wears ribbons on her ears and a beautifu...

Bashful Carrot Bunny is keen to make friends and has brought as a gift their most prized possession: a tufty carrot with velvety shoots! This sno...

Banishing gloom in every room, it's Bashful Sunshine Bunny! Gorgeously golden in custard yellow, this scrummy-soft scamp is ...

unglie Monkey is tufty, goofy and so very cuddly. This banoffee monkey has soft golden accents, a curly tail and a cheeky gr...

Blossom Blush Bunny can't wait to join the picnic - this bobtail bopper has even brought some flowers! Dreamy-soft in warm p...

Sandy Snail is one laid-back bug, with a curious grin and bright saffron fur. Looking sunny-swell with a swirly brown shell,...

Every day can be Valentine's with Amuseable Heart Bag! This huggable heart has soft scarlet fur and plenty of room to ...

Lottie Bunny Ballet is having a rest after doing her very best barre routine! This dainty dancer has long leafy ears, a gent...

Affable scrambler Willow Squirrel has just put the kettle on. Want some acorn tea? So very soft in latte fur, with a suedey ...

Greet Quinn Fox, your newest huggable woodland friend! This rust-red cub is full of energy, eagerness, and curiosity, and rea...

Bashful Terrier is rearing to go with floppy ears and cocoa patches littered along their soft little body. Do you have a stic...